I get it, no one wants to pay for any more marketing than they have to. But then again no one wants to pay for anything. Far too often I ...

These are really unusual times that we are living in. No one was given a playbook for how to navigate it, and quite frankly as business ow...

Notes are coming soon

If you're like most business owners, you had your marketing plan for the next quarter or even then next year all set to go, but then Corona

In every community, it is the local businesses that help to create the heartbeat of the community. They are the ones that are there to ch...

Marketing your business can have struggles at the best of times, but mix in a Corona Virus and all bets are off. Instead of retreating, we

How do you overcome objections? Waiting until they are in your store is simply too late. Using objections as a part of your marketing campai

After many years of watching (or at least half watching) seasons of survivor, I have to say that this year is the best yet. Winners at Wa...

Your audience isn’t telling you, but I am … this is why they aren’t engaging. The first thing to know is that if they aren’t telling you ...

Before you hire a social media manager, grab this list of 4 must ask questions.

Remember when the saying was always all publicity is good publicity.

Finally, the days are starting to get a bit longer. It’s almost 5 p.m. before the sun goes down. I don’t know about you, but the lack of ...

Connecting with Ideal Customers to be seen and heard. If you’re like any other business owner, there is only so much time and money for m...

Have you found yourself hitting the pause button or even the stop button on a project or activity that would otherwise move your business...

I’ve never been a fan of the idea of considering myself a “personal brand”. When I hear that term I always think of people who either jus...

As I start recording episodes for my new podcast, Rediscovering Main Street, I've thought about a lot of things that make up a great exp...

The day is over? It’s 10:30 at night, and I’m writing the email that I should have sent out hours ago, yet the day got away on me. How of...

Is it really the internet? That’s the question this week. Is it really the internet that is driving customers away? There are so many fac...

We talked in last weeks blog about how to connect promotions, sales, and consumers without being 'salesy'?  Often when I'm scrolling thro...

How tuned into pop culture are you? Have you heard of a little movie called the Lion King? For myself, I’m usually so focussed on the tas...