In every community, it is the local businesses that help to create the heartbeat of the community. They are the ones that are there to champion and cheer for...

Marketing your business can have struggles at the best of times, but mix in a Corona Virus and all bets are off. Instead of retreating, we

How do you overcome objections? Waiting until they are in your store is simply too late. Using objections as a part of your marketing campai

After many years of watching (or at least half watching) seasons of survivor, I have to say that this year is the best yet. Winners at War. Talk about your s...

Your audience isn’t telling you, but I am … this is why they aren’t engaging. The first thing to know is that if they aren’t telling you anything at all - it...

Before you hire a social media manager, grab this list of 4 must ask questions.

Remember when the saying was always all publicity is good publicity.

Finally, the days are starting to get a bit longer. It’s almost 5 p.m. before the sun goes down. I don’t know about you, but the lack of sunlight gets to be ...

Connecting with Ideal Customers to be seen and heard. If you’re like any other business owner, there is only so much time and money for marketing. Not market...

Have you found yourself hitting the pause button or even the stop button on a project or activity that would otherwise move your business forward? If you hav...

I’ve never been a fan of the idea of considering myself a “personal brand”. When I hear that term I always think of people who either just want to be famous,...

As I start recording episodes for my new podcast, Rediscovering Main Street, I've thought about a lot of things that make up a great experience. It's not to...

The day is over? It’s 10:30 at night, and I’m writing the email that I should have sent out hours ago, yet the day got away on me. How often has your day got...

Is it really the internet? That’s the question this week. Is it really the internet that is driving customers away? There are so many factors at work. From p...

We talked in last weeks blog about how to connect promotions, sales, and consumers without being 'salesy'?  Often when I'm scrolling through social media I w...

How tuned into pop culture are you? Have you heard of a little movie called the Lion King? For myself, I’m usually so focussed on the tasks at hand that it q...

I was working with a coaching client a few weeks ago, and we were laying out her strategies and plans for marketing her business. We came to content building...

Wow, the other day I landed on a page (as a friend said, "what rabbit hole did you fall down"). There was a woman who is a psychic on there. She was selling ...

This past week I’ve been working on my latest workshop and speaking key note. It’s designed to make business owners approach things a bit different when it c...

Wow, talk about a question I hear all the time. The first time I heard it, it was coming out of my own mouth, when someone suggested to me that I should get ...