I get it, no one wants to pay for any more marketing than they have to. But then again no one wants to pay for anything. Far too often I...

If you're like most business owners, you had your marketing plan for the next quarter or even then next year all set to go, but then Corona

In every community, it is the local businesses that help to create the heartbeat of the community. They are the ones that are there to...

Marketing your business can have struggles at the best of times, but mix in a Corona Virus and all bets are off. Instead of retreating, we

How do you overcome objections? Waiting until they are in your store is simply too late. Using objections as a part of your marketing campai

After many years of watching (or at least half watching) seasons of survivor, I have to say that this year is the best yet. Winners at...

Before you hire a social media manager, grab this list of 4 must ask questions.

Remember when the saying was always all publicity is good publicity.

Finally, the days are starting to get a bit longer. It’s almost 5 p.m. before the sun goes down. I don’t know about you, but the lack of...

Connecting with Ideal Customers to be seen and heard. If you’re like any other business owner, there is only so much time and money for...

As I start recording episodes for my new podcast, Rediscovering Main Street, I've thought about a lot of things that make up a great...

The day is over? It’s 10:30 at night, and I’m writing the email that I should have sent out hours ago, yet the day got away on me. How...

Is it really the internet? That’s the question this week. Is it really the internet that is driving customers away? There are so many...

We talked in last weeks blog about how to connect promotions, sales, and consumers without being 'salesy'?  Often when I'm scrolling...

How tuned into pop culture are you? Have you heard of a little movie called the Lion King? For myself, I’m usually so focussed on the...

I was working with a coaching client a few weeks ago, and we were laying out her strategies and plans for marketing her business. We came...

Wow, the other day I landed on a page (as a friend said, "what rabbit hole did you fall down"). There was a woman who is a psychic on...

This past week I’ve been working on my latest workshop and speaking key note. It’s designed to make business owners approach things a bit...

Wow, talk about a question I hear all the time. The first time I heard it, it was coming out of my own mouth, when someone suggested to...

Often when we are launching or re-launching a business, funds are tight. We look at ways to shave expenses and maximize our income. I am...